Graduates Conversion Program in Digital Marketing

  • Onsite and Online
  • Intakes: Jan, Apr, Jul, Oct
Course Description

The Graduates Conversion Program in Digital Marketing is designed for individuals who have completed a foundational Certificate Program in Digital Marketing and wish to advance their knowledge and skills to a professional level. This program dives deeper into advanced strategies, tools and technologies, preparing participants to excel in specialized digital marketing roles or lead comprehensive marketing campaigns. It bridges the gap between beginner-level understanding and industry-level expertise.

Digital marketing has become a cornerstone of modern business success and professionals in this field must adapt to rapid technological advancements and trends. This program focuses on advanced topics such as performance marketing, advanced analytics, artificial intelligence in marketing and campaign automation. Participants will gain a robust understanding of how to manage large-scale campaigns, optimize budgets and analyze complex data to drive business growth. Practical, real-world projects will ensure students graduate as job-ready experts in digital marketing.

Module 1: Advanced Digital Marketing Strategy
  • Strategic planning for large-scale campaigns.
  • Multi-channel marketing integration and alignment.
  • Aligning marketing goals with business objectives.
Module 2: Performance Marketing
  • In-depth exploration of PPC, programmatic advertising and retargeting.
  • Budget optimization for performance campaigns.
  • Measuring success with KPIs like CTR, ROAS and CPC.
Module 3: Advanced SEO Techniques
  • Advanced keyword research and competitive analysis.
  • Technical SEO: Core Web Vitals, schema markup and site speed optimization.
  • Link-building strategies for domain authority improvement.
Module 4: Social Media Strategy and Management
  • Crafting brand-specific social media strategies.
  • Advanced social media advertising techniques and analytics.
  • Leveraging emerging platforms like TikTok and Pinterest for brand growth.
Module 5: Content Strategy and Monetization
  • Building content marketing funnels for lead generation.
  • Advanced storytelling and brand voice creation.
  • Monetizing content through affiliate marketing, memberships and ads.
Module 6: Marketing Automation and CRM
  • Introduction to tools like HubSpot, Marketo and Salesforce.
  • Setting up automated workflows for email, social and SMS campaigns.
  • Managing customer relationships and lifecycle marketing.
Module 7: Email Marketing Optimization
  • Advanced segmentation and personalization strategies.
  • A/B testing for email campaigns.
  • Creating high-converting drip campaigns.
Module 8: Analytics and Data-Driven Marketing
  • Advanced use of Google Analytics and GA4.
  • Attribution modeling and customer journey analysis.
  • Using data visualization tools like Tableau and Power BI for reporting.
Module 9: Artificial Intelligence and Digital Marketing
  • AI tools for content creation, chatbots, and customer engagement.
  • Predictive analytics and machine learning in marketing.
  • Case studies on AI-driven marketing success.
Module 10: E-Commerce Marketing and Optimization
  • Advanced e-commerce strategies for platforms like Shopify and Magento.
  • Optimizing product listings and landing pages.
  • Strategies for upselling, cross-selling and increasing customer retention.
Module 11: Digital Marketing Ethics and Compliance
  • Managing data privacy and compliance with GDPR, CCPA and other regulations.
  • Ethical considerations in advertising and targeting.
  • Avoiding deceptive marketing practices and maintaining brand trust.
Module 12: Capstone Project: Full Digital Marketing Campaign
  • Creating a comprehensive, multi-channel marketing campaign for a real or simulated business.
  • Budget allocation, campaign execution and performance tracking.
  • Presenting campaign outcomes and optimization strategies.
    • Non-IT Graduates: Those who have completed a Certificate Program in Digital Marketing and want to advance their skills.
    • Junior Marketers: Professionals seeking to expand their capabilities and lead marketing campaigns.
    • Entrepreneurs: Small business owners looking to scale their online marketing efforts.
    • Career Changers: Individuals transitioning to digital marketing from other industries.

By the end of this program, participants will:

  1. Master advanced digital marketing strategies and tools.
  2. Plan, execute, and manage large-scale, multi-channel marketing campaigns.
  3. Leverage advanced analytics to optimize campaign performance and ROI.
  4. Integrate automation and AI-driven solutions in marketing strategies.
  5. Develop in-depth expertise in niche areas like performance marketing, content monetization, and customer journey mapping.
  6. Create and present professional marketing strategies tailored to specific business goals.
Prerequisites
  • Successful completion of a Certificate Program in Digital Marketing or equivalent.
  • Proficiency in foundational digital marketing tools and techniques such as SEO, PPC, and social media marketing.
  • Basic familiarity with tools like Google Analytics, Mailchimp and social media advertising platforms.
The delivery method for this certification is entirely online, requiring candidates to have access to a personal computer.

Simple English and Sinhala

60 Hours
3 Days per week, 2 Hours
Per Participant Fee: Rs 30,000/= 

How to Apply

  • You Apply

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

  • We Connect

After you submit your application, an admissions representative will contact you and will help you to complete the process.

  • You Get Ready

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

How To Apply

Your Application

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

Our Response

After you submit your application, an admissions representative will contact you and will help you to complete the process.

Your Journey

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

FORM

Are you ready to take the next step toward your future career?
Application Form